Presentation Notes

Presentation
JP Morgan Chase's corporate headquarters are in New York City. Its retail financial services and commercial banking headquarters are in Chicago. Its major legacy institutions are J.P. Morgan, Chase Manhattan, Chemical, Manufacturers Hanover, Bank One, First Chicago, and National Bank.
James L. Jamie Dimon is the current CEO and chairman of JP Morgan Chase & Co as well as a Class a director of the Board of Directors of the New York Federal Reserve. Under his leadership and acquisitions, J.P. Morgan Chase is now the leading major U.S. Bank in domestic assets under management, market capitalization value, and publicly traded stock value. Meanwhile J.P. Morgan Chase is also the NO.1 credit card provider in the United States.
I think both the B2B E-Commerce and B2C E-Commerce are used in the Chase bank. In the textbook, it indicts that B2B E-Commerce occurs when a business sells products and service to customers who are primarily other businesses; B2C E-Commerce occurs when a business sell products and services to customers who are primarily individuals. And we can find that on Chase's website, it offers many kinds of service, which includes Personal Banking, Personal Lending, Business, and Insurance & Investing.
In the textbook, it says that a marketing mix is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers. Since the Chase uses both B2B E-Commerce and B2C E-Commerce, I think its marketing mix will adopt the following: 1.Registering its site with a search engine. For instance, once I type Chase bank into the Goggle search panel, all the information about Chase will come out. 2. On-line ads. For instance, if the Chase posts their ads on the eBay website, people who come to buy things on eBay will see the ads. 3. Viral marketing. Chase may be able to develop such plans, people who use its credit card apply for a second card for his/her friends or family can get coupons or gift cards. 4. Affiliate program. What's more, in the banking market, the relationships based on trust are very important. So Chase needs to develop a long-term relationship between its business customers.
As the developing of Information Technology, banks have to utilize all kinds of hardware and software to support their banking system. As for Chase bank, they use ATM; Printer; Fax machine; Telephone; Computer; Calculator; Cash counter; Monitor, and so on. To support their operation. What's more, they also use many kinds of software. For instance, Windows OS and Windows Office, MacAfee Anti-Virus, JAWS 7.0 , Window-Eyes 5.5., Secure Socket Layer. What's more, Chase has a Computerized Maintenance Management System (CMMS) that links material and labor costs to your PCs.
JP Morgan is spending twice that just on overhauling its network, plus another $1 billion to reduce 90 global data centers to 30 by 2008. Chase uses Wide Area Network. And they use ATM as interface, which works as input and output devices to facilitate customers. And JP Morgan Chase has honored Anaya as the Supplier of the Year after achieving the highest score in a worldwide vendor assessment.
Nowadays, JP Morgan Chase is one of the Big Four Banks of the United States with Bank of America, Citigroup and Wells Fargo.
Since they use Information Technology well, Chase bank has the largest market capitalization and deposit in United States. Meanwhile is a leader in financial services with assets of $2.3 trillion. The firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and governmental clients. The JP Morgan brand is used by the Investment Bank as well as the Asset Management, Private Banking, Private Wealth Management, and Treasury & Securities Services Divisions. Throughout this assignment, we learned how the information system works in the Chase bank. And my favorite part is Business Strategy. There is more risk for banks to do business, so information is important to them. If they are good at using Information Technology, they can gather more powerful information. So that they make decision exactly with lower risk.