Presentation Notes

Presentation
JP Morgan Chase's corporate headquarters are in New York City. Its retail financial services and commercial banking headquarters are in Chicago. Its major legacy institutions are J.P. Morgan, Chase Manhattan, Chemical, Manufacturers Hanover, Bank One, First Chicago, and National Bank.
James L. Jamie Dimon is the current CEO and chairman of JP Morgan Chase & Co as well as a Class a director of the Board of Directors of the New York Federal Reserve. Under his leadership and acquisitions, J.P. Morgan Chase is now the leading major U.S. Bank in domestic assets under management, market capitalization value, and publicly traded stock value. Meanwhile J.P. Morgan Chase is also the NO.1 credit card provider in the United States.
I think both the B2B E-Commerce and B2C E-Commerce are used in the Chase bank. In the textbook, it indicts that B2B E-Commerce occurs when a business sells products and service to customers who are primarily other businesses; B2C E-Commerce occurs when a business sell products and services to customers who are primarily individuals. And we can find that on Chase's website, it offers many kinds of service, which includes Personal Banking, Personal Lending, Business, and Insurance & Investing.
In the textbook, it says that a marketing mix is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers. Since the Chase uses both B2B E-Commerce and B2C E-Commerce, I think its marketing mix will adopt the following: 1.Registering its site with a search engine. For instance, once I type Chase bank into the Goggle search panel, all the information about Chase will come out. 2. On-line ads. For instance, if the Chase posts their ads on the eBay website, people who come to buy things on eBay will see the ads. 3. Viral marketing. Chase may be able to develop such plans, people who use its credit card apply for a second card for his/her friends or family can get coupons or gift cards. 4. Affiliate program. What's more, in the banking market, the relationships based on trust are very important. So Chase needs to develop a long-term relationship between its business customers.
As the developing of Information Technology, banks have to utilize all kinds of hardware and software to support their banking system. As for Chase bank, they use ATM; Printer; Fax machine; Telephone; Computer; Calculator; Cash counter; Monitor, and so on. To support their operation. What's more, they also use many kinds of software. For instance, Windows OS and Windows Office, MacAfee Anti-Virus, JAWS 7.0 , Window-Eyes 5.5., Secure Socket Layer. What's more, Chase has a Computerized Maintenance Management System (CMMS) that links material and labor costs to your PCs.
JP Morgan is spending twice that just on overhauling its network, plus another $1 billion to reduce 90 global data centers to 30 by 2008. Chase uses Wide Area Network. And they use ATM as interface, which works as input and output devices to facilitate customers. And JP Morgan Chase has honored Anaya as the Supplier of the Year after achieving the highest score in a worldwide vendor assessment.
Nowadays, JP Morgan Chase is one of the Big Four Banks of the United States with Bank of America, Citigroup and Wells Fargo.
Since they use Information Technology well, Chase bank has the largest market capitalization and deposit in United States. Meanwhile is a leader in financial services with assets of $2.3 trillion. The firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and governmental clients. The JP Morgan brand is used by the Investment Bank as well as the Asset Management, Private Banking, Private Wealth Management, and Treasury & Securities Services Divisions. Throughout this assignment, we learned how the information system works in the Chase bank. And my favorite part is Business Strategy. There is more risk for banks to do business, so information is important to them. If they are good at using Information Technology, they can gather more powerful information. So that they make decision exactly with lower risk.

Presentation

http://www.kean.edu/~xiangyi/Chase.htm

Conclusion

Nowadays, JP Morgan Chase is one of the Big Four Banks of the United States with Bank of America, Citigroup and Wells Fargo.
Since they use Information Technology well, Chase bank has the largest market capitalization and deposit in United States. Meanwhile is a leader in financial services with assets of $2.3 trillion. The firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and governmental clients. The JP Morgan brand is used by the Investment Bank as well as the Asset Management, Private Banking, Private Wealth Management, and Treasury & Securities Services Divisions. Throughout this assignment, we learned how the information system works in the Chase bank. And my favourite part is Business Strategy. There is more risk for banks to do business, so information is important to them. If they are good at using Information Technology, they can gather more powerful information. So that they make exactly decision with lower risk.

Technology

Hardware & Software
As the developing of Information Technology, banks have to utilize all kinds of hardware and software to support their banking system. As for Chase bank, they use ATM; Printer; Fax machine; Telephone; Computer; Calculator; Cash counter; Monitor, and so on. To support their operation. What's more, they also use many kinds of software.For instance, Windows OS and Windows Office, Mac fee Anti-Virus, JAWS 7.0 , Window-Eyes 5.5., Secure Socket Layer. What's more, Chase has a Computerized Maintenance Management System (CM MS) that links material and labor costs to your PCs. And Chase has been using Linux for many years. Network
JP Morgan is spending twice that just on overhauling its network, plus another $1 billion to reduce 90 global data centers to 30 by 2008. Chase uses Wide Area Network. And they use ATM as interface, which works as input and output devices to facilitate customers.And JP Morgan Chase has honored Ava ya as the Supplier of the Year after achieving the highest score in a worldwide vendor assessment. Highlighting Ava ya’s leading communication solutions and services, the company surpassed all metrics set for service level agreements, according to JP Morgan Chase. And they use WAN to connect the Internet at a high speed of 100 Maps. What's more, they use Voice over IP which are transported via the Chase online bank system.
How do they apply the four principles of network security?
Four principles of network security:*Confidentiality , meaning that information can only be obtained by those authorized to access it .The data on Chase are important to the  users and to the company. The data is often company confidential. It might be that the data is governed by government security or privacy regulations.That are transported via the Internet,meaning that information really comes from the source it claims to come from 
*Basically, Chase cores via two genres of authenticity:
    * its website — www.chase.com — honors the chase’s heritage of design, rendering original authenticity
    * its Personal Welcome Service and 24-hour per day Executive Support Staff, fulfilling on its promise of experiencing “no answering machines, no phone menus, no hassles,” renders exceptional authenticity
   
*Integrity, meaning that information hasn't been altered.
Chase operates based on completely free market principles, and is devoted to ensuring high transparency, integrity.

*Availability, meaning that a service or resource is available when is supposed to be. Chase bank's costumers can deposit and withdraw money at ease with the ATM services nationwide.

And here is an article talk about Chase bank's technology ：http://www.businessweek.com/magazine/content/06_25/b3989067.htm

Business Strategy

                                                                                                                                               

The success of Chase bank over the years are based on the accumulation and hard work, and at a crucial stage, the correct and effective implementation of the business strategies can lead to Chase to bigger profit.

1) The lead business strategy of Chase is to deal with large enterprises and small and medium-sized enterprise customers,which is to deal the dual positioning system with medium-sized customers and the traditional big customers. The aim is to expand the scales of customers. Large enterprises are big customers, however, small and medium-sized companies and investment banking services in some cases may be bigger customers. JP Morgan Chase in has formed a set of values and service system in selecting customers and services, which will gradually become a new competitive strategy.

2) Chase's Internet strategies includes creating new technologies and growing the effort overall through LabMorgan.In addition to the in-house development and outsource relationships for its e-finance offerings prior to the merger, Chase has leveraged its new relationship with LabMorgan to create and deliver new services to its personal, small-business, high-net-worth, and corporate clients. The bank aims to facilitate customer adoption of Chase.com as a one-stopshop for Internet banking. So these clients can use the www.chase.com site as a home page to log onto the online banking account.   

 

To further that goal, Chase launched its aggregation of accounts service in October 2000 in partnership with Yodlee, a former LabMorgan venture and leader in aggregation services on the Internet. 

Here is an article talk about Chase's online banking: http://findarticles.com/p/articles/mi_qa3715/is_200107/ai_n8957688/

What kinds of E-Commerce are used by Chase bank? 

I think both the B2B E-Commerce and B2C E-Commerce are used in the Chase bank. In the textbook, it indicts that B2B E-Commerce occurs when a business sells products and service to customers who are primarily other businesses; B2C E-Commerce occurs when a business sell products and serices to customers who are primarily individuals. And we can find that on Chase's website, it offers many kinds of service, which includs Personal Banking, Personal Lending, Business, Insurance & Investing. In the Business area, there are Business Banking(the company's revenues up to 10MM), Commercial Banking(the company's revenues must over 10MM) and Business Credit Cards. 

What types of internet business models are used? 

Internet business means to use the Internet to produce products or service to customers or business company. Absolutely, Chase bank is using this type to Internet business model. People who uses any bank's credit card or debit card will have a account on its webite, for instance, I have a personal Internet banking account of HSBC. It can make banking business more convenient. 

What type of marketing mix does it adopt?

In the textbook, it says that a marketing mix is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers. Since the Chase uses both B2B E-Commerce and B2C E-Commerce, I think its marketing mix will adopt the following: 1.Registering its site with a search engine. For instance, once I type Chase bank into the Goggle search panel, all the information about Chase will come out. 2. On-line ads. For instance, if the Chase post their ads on the ebay website, people who come to buy things on ebay will see the ads. 3. Viral marketing. Chase may can develop such plans, people who uses its credit card apply for a second cards for his/her friends or family can get coupons or gift cards. 4. Affiliate program. 5. What's more, in the banking market, the relationships based on trust are very important. So Chase needs to develop a long-term relationship between its business customers.

What payments systems are used?

I think Chase bank uses all the kinds payments systems. As the developing of Internet security technology, transactions on the Internet are safe, more and more people like to use credit card or debit card, or pay bills on the Internet. So the ways which Chase is using are Financial cybermediary, Electronic check, Electronic Bill Presentment and Payment, Smart card, Electronic data interchange.